MAYA NEGRI BOX SET

For the launching of her spring summer 11 collection, fashion designer Maya Negri comissioned the studio to create a unique press kit that includes a catalogue, a poster, and a fashion film. The idea behind Minimal Form - the name of the collection, represented by the gestalt letter M, is to celebrate the clean-cut design of the collection pieces. The collection, inspired by the designer's journey to Japan, includes solid colors, airy fabrics and loose fits.